Client Objectives:

Pepsi Max aimed to amplify its omni-channel out of home campaign across London, positioning the brand as the perfect pairing while delivering young urban audience targeting in premium, high-energy environments. The objective was to extend reach beyond static advertising and engage younger consumers in the places they live, shop, and socialise.

Execution:

Using Ad|MOTO’s innovative London broadcast advertising solution, planned in collaboration with Talon and OMD UK, the campaign delivered mobile out of home advertising directly into the daily routines of a young urban audience. Digitally branded Ad-Bikes were deployed across key London hotspots,  activating high-footfall retail areas and social hubs with dynamic, full-motion creative. 

By combining mobility with digital precision, the flexible format enabled young urban audience targeting within premium environments, seamlessly extending Pepsi Max’s omni-channel out of home campaign and amplifying its perfect pairing message across the capital.

Outcomes:

The campaign successfully achieved young urban audience targeting at scale, reaching consumers where they live, shop and socialise, extending the OOH campaign beyond static placements. This mobile out of home approach reinforced Pepsi Max’s presence across London’s most influential locations and strengthened brand visibility among younger consumers.