Uber Eats
Uber Eats: Restaurant Partner of the Year Awards
Honouring the Best, Owning the Streets
Uber Eats made a bold statement at their Restaurant Partner of the Year Awards, at Outernet London, with a fleet of branded, LED-lit delivery scooters.
Riders in Uber Eats gear turned each scooter into a moving billboard, creating a powerful street-level presence, turning heads and extended the celebration beyond the venue, delivering a memorable brand moment.
Client Objective:
Uber Eats leveraged a mobile out of home activation with branded delivery scoots to make a bold statement at its Restaurant Partner of the Year Awards at Outernet London, celebrating its top restaurant partners while creating a high-impact brand presence that extended beyond the venue and onto the surrounding streets.
Execution:
Ad|MOTO delivered a mobile OOH activation using a fleet of branded Uber Eats delivery scooters. Each scooter was fully wrapped in Uber Eats creative and fitted with LED lighting for maximum visibility. Riders wore branded jackets and helmets, transforming every scooter into a moving billboard.
The activation combined static positioning around Outernet with dynamic movement through central London, while digital screens showcased competing restaurant partners with 100% share of voice, ensuring Uber Eats dominated both the event environment and surrounding streetscape.
Outcomes:
The mobile out of home activation delivered standout visibility across central London, creating a powerful street-level presence that turned heads and drove buzz around the awards. By extending the celebration beyond the venue, Ad|MOTO helped Uber Eats achieve 100% share of voice, generate strong organic social engagement, and deliver a memorable brand moment for both partners and passers-by.
