FAQs
About Ad|MOTO
What is Ad|MOTO?
Ad|MOTO is a revolutionary approach to roadside advertising. Our mobile digital Out-of-Home (DOOH) solution lets advertisers reach consumers across high-traffic locations in Central London. Each Eco delivery scooter features three ultra-bright HD screens, while our custom-built tech stack enables precise geo-targeting within 10 meters and ensures every impression counts through advanced load-balancing technology.
Why Makes Ad|MOTO Different?
Ad|MOTO fills the gaps in the digital journey, driving incremental roadside reach in hard-to-access locations beyond traditional Out-of-Home solutions. With our 5,000,000 daily plays, our eco scooters deliver brand messaging where advertising is otherwise absent — cutting through the noise of the city. These additional touchpoints create powerful synergies that amplify the impact of your overall media investment.
And our clients see the impact. As Ed Sanderson, Head of Media and Planning at Pepsi, put it: “We love the quirky nature of the Ad|MOTO bikes. They get the message in front of our consumers.”
Why Should I Choose Ad|MOTO?
At Ad|MOTO, we start from a position of “yes.” We’ll find a solution that engages large crowds and gets your message seen. We work with you to develop campaign strategies that target any event, location or audience you need to reach. And we make sure your activation becomes the main event, pairing high-impact audio with the option to distribute merchandise or flyers, putting your brand directly into consumers’ hands and extending engagement long after the moment has passed.
How Does Ad|MOTO Work With Other Media Touch Points?
Ad|MOTO is the OOH cherry on top of the omni channel cake, seamlessly integrating into media plans, complementing and enhancing other channels, especially digital touchpoints, such as search, social, in-app, and programmatic. As a dynamic digital Out-of-Home medium capable of full-motion content, Ad|MOTO strengthens brand recall and ensures your brand stays top of mind when consumers are ready to buy.
Ad|MOTO Technical Specifications
How Many Impressions Does Ad|MOTO Deliver?
Across any day Ad|MOTO delivers a minimum of 2M daily impressions and 245,000+ impacts across our ad network of 600 screens in the central London area using the core High Street Media solution. Impressions and impacts can be increased through our tailor solutions, Park ‘n Play, Flock and Ad|PROMO.
Is It Possible To Only Play My Ads At Peak Times?
Ad|MOTO can schedule ads to run at peak times – such as morning rush hour or in the evening only. Whilst there is a small premium to be paid on such campaigns, this allows advertisers to stretch their budgets significantly and maximise visibility over a longer campaign period.
Who Rides Ad|MOTO Scooters?
Our riders are hand picked and vetted. All must have clean driving licenses and riding experience and be able to represent both Ad|MOTO and your brand by acting in a professional and courteous manner at all times. As riders pay to rent our scooters on a daily or monthly basis we are able to ensure that they are committed to working as part of of the Ad|MOTO team. And whilst we have an extended list of available riders, we have developed a core group who ride day in day out with us. And using our service they are able to save themselves over £4,000 a year in insurance, fuel and maintenance costs.
What Scooters Do Ad|MOTO use?
Ad|MOTO operates exclusively with 100% electric scooters, producing zero emissions and no additional noise in busy city centres. Even when scooters are stationary, waiting for or collecting orders, your ads continue to play, ensuring uninterrupted exposure and maximum impact. By choosing an electric fleet, Ad|MOTO helps brands boost their ESG credentials and communicate responsibly in high-footfall urban environments.
How Do I Measure Post Campaign Success?
We use GSM technology to track every scooter in real time, allowing advertisers to schedule ads by specific locations, even down to postcode sectors, to reach precise audiences. This same technology also provides transparent reporting, showing exactly where and when your ads were played. We will provide you with a post campaign report through a dashboard so you can review your campaign analytics in detail, including impressions-per-play by each hour, whether the bike was moving slowly or quickly, and key demographics such as gender or purchasing power.
What size are Ad|MOTO screens?
Each Ad|MOTO scooter features three digital screens, delivering over 270° of visibility for your message. The two side screens measure 28 inches diagonally, larger than Global’s escalator panels, while the rear screen measures 23 inches, ensuring your brand stands out from both sides of the road and from behind.
Advertise With Ad|MOTO
How Many Slots Can I Buy?
Ad|MOTO offers complete flexibility in slot purchasing, depending on your campaign objective. We can offer a broader reach in which your campaign can run across our full network for maximum coverage, using anywhere from a single slot (17% SOV) to full domination (100%) SOV. We can hypertarget so burying slots only in specific postcode sectors, delivering precision and efficiency. Or we can do event activation, hijacking places no other brands can: sporting events, business conferences, or high-profile gatherings, where the ordinary is suddenly disrupted by something bold.
This means whether you want scale, precision, or impact, you can choose the number of slots, and the way they’re deployed to match.
How Many Creatives Can We Show?
We can show multiple creatives per campaign slot and flex the way in which different creatives are seen across the day by rotating creatives in and out of the slot(s) you buy. Creative can also be tailored by geo-location, can also be tailored by geo-location, for example, promoting vegan burgers in Hackney and smoked salmon in Chelsea, within the same campaign.
Can Ad|MOTO Help With Optimising Creative Design?
At Ad|MOTO, we’re passionate about helping clients achieve the highest possible ROI. That begins with powerful, attention-grabbing creativity. To ensure your campaign delivers maximum impact, we offer expert guidance and recommendations to optimise your content for our screens, or we can refine your existing creative to make it truly stand out on the Ad|MOTO network.
How Do I Target My Audience?
Ad|MOTO works with sophisticated data providers who provide audience profiles at postcode sector level, and even more granular when required. This means we know exactly where your audience is and in what volumes. We use this data to drive higher-impact delivery in the locations where your message matters most. It also powers our programmatic approach, allowing advertisers to show their ads only where their audience is present (a programmatic premium applies). We can even geofence specific locations based on your target audience.
