Vanta
Vanta's Shifted Summit Takeover
Precision at the Summit
Ad|MOTO served as the hyper-targeted element of Vanta’s omnichannel campaign, acting as the sole media presence within close proximity to the Shifted Summit events at Magazine London.
Ad|MOTO executed a four-day strategy, starting with 10 bikes at Liverpool Street Station to build pre-event awareness, followed by two days stationed directly at the event .
It concluded with 10 bikes positioned outside key tube stations to target high-value enterprise audiences.
Client Objective:
Vanta needed to engage a highly specific enterprise audience attending the Shifted Summit at Magazine London. The event location presented unique logistical and environmental constraints, making it difficult for most media owners to reach the audience directly. The Shifted Summit is a high-value business event, attracting decision-makers and enterprise professionals, an ideal environment for Vanta to showcase its brand. The challenge was to deliver proximity marketing that Vanta’s message directly within the event environment and surrounding journey moments, ensuring meaningful presence at the most influential points of audience engagement.
Execution:
Ad|MOTO delivered a hyper-targeted out of home activation for Vanta at the Shifted Summit, a location where advertising is extremely difficult due to logistical and venue restrictions. A four-day strategy maximised proximity marketing impact in spaces normally unreachable by traditional media, ensuring Vanta was the first brand attendees saw upon entering the event and remained visible throughout their journey to and from the summit:
Pre-event: 10 digitally branded Ad-Bikes outside Liverpool Street Station captured peak footfall ahead of the summit.
Event days: The fleet was stationed directly at Magazine London, immersing attendees in Vanta’s messaging.
Post-event: 10 Ad-Bikes positioned outside mainline and tube stations maintained visibility as enterprise audiences travelled to and from the event.
Outcomes:
Across 160 hours of live presence, Ad|MOTO delivered dynamic, contextually relevant content in spaces ideal for proximity marketing. By securing exclusive positioning before, during, and after the Shifted Summit, the campaign achieved complete category dominance, reinforcing Vanta’s message at the moments that mattered most.
