Acceptable Use Policy

Last Updated: 19 November 2025

1. Introduction

This Acceptable Use Policy (“AUP”) sets out the standards of behaviour expected when using the Ad-MOTO website and services. This policy applies to all users including clients, riders, visitors, and any other parties accessing our website or services.

This AUP should be read in conjunction with our Terms and Conditions and Privacy Policy.

Company Details:

Company Name: Ad-MOTO Ltd
Contact: info@ad-moto.com

2. Purpose

The purpose of this policy is to:

• Protect Ad-MOTO Ltd, our staff, riders, clients, and users
• Ensure compliance with legal and regulatory requirements
• Maintain the security and integrity of our systems and services
• Promote responsible and lawful use of our website and services

3. Acceptable Use

You may use our website and services only for lawful purposes and in accordance with these terms. Acceptable use includes:

• Viewing information about our services
• Making legitimate enquiries about our advertising services
• Using our services in accordance with agreed contracts
• Accessing rider portals or client dashboards with proper authorisation
• Providing feedback and communicating with our team for legitimate business purposes

4. Prohibited Activities

4.1 General Prohibitions

You must not use our website or services to:

• Illegal Activities:
  • Engage in any unlawful activity
  • Violate any applicable local, national, or international law or regulation
  • Promote or facilitate illegal activities
  • Infringe intellectual property rights of others
• Harmful Content:
  • Transmit or distribute viruses, malware, trojans, worms, or any other malicious code
  • Introduce anything that may damage, interfere with, or compromise our systems
  • Upload or distribute harmful, threatening, abusive, harassing, defamatory, obscene, or otherwise objectionable material
• Security Violations:
  • Attempt to gain unauthorised access to our systems, networks, or data
  • Circumvent or breach any security or authentication measures
  • Probe, scan, or test the vulnerability of our systems
  • Access data not intended for you or log into accounts you are not authorised to access
• Abuse and Harassment:
  • Harass, threaten, or intimidate any person
  • Impersonate any person or entity
  • Engage in any form of discrimination based on race, religion, gender, disability, sexual orientation, or any other protected characteristic
• Commercial Misuse:
  • Use our services for unauthorised commercial purposes
  • Resell or redistribute our services without permission
  • Use automated systems or software to extract data (scraping)
  • Use our services to send unsolicited communications or spam

4.2 Content-Specific Prohibitions

When providing advertising content or any other material to us, you must not submit content that:

• Infringes copyright, trademarks, or other intellectual property rights
• Breaches confidentiality obligations
• Contains personal data of individuals without proper consent
• Violates the UK Code of Non-broadcast Advertising (CAP Code)
• Violates Advertising Standards Authority (ASA) regulations
• Contains false or misleading information
• Promotes illegal products or services
• Contains explicit sexual content or promotes sexual services
• Promotes gambling in a manner that violates UK gambling regulations
• Promotes violence, terrorism, or extremism
• Discriminates against any individual or group

4.3 System Abuse

You must not:

• Overload or attempt to overload our systems or networks
• Interfere with other users’ access to or use of our services
• Use automated scripts or bots without express written permission
• Attempt to reverse engineer any aspect of our services
• Remove or alter any copyright, trademark, or proprietary notices

 

5. Rider-Specific Requirements

Riders using Ad-MOTO vehicles and systems must:

• Only use vehicles for authorised advertising campaigns
• Comply with all road traffic laws and regulations
• Not use vehicles for personal purposes without explicit authorisation
• Not sublet, loan, or allow unauthorised persons to use vehicles
• Report all accidents, damage, or incidents immediately
• Maintain confidentiality regarding client information and campaigns
• Not tamper with or disable GPS tracking or monitoring systems
• Not remove or obscure advertising content without authorisation

 

6. Client-Specific Requirements

Clients using our advertising services must:

• Ensure all advertising content complies with UK advertising regulations
• Obtain necessary rights and permissions for all content provided
• Not provide content that could damage our reputation or business relationships
• Respect confidentiality of operational information and rider details
• Not attempt to directly contact or recruit our riders without permission
• Comply with payment terms and conditions

 

7. Monitoring and Enforcement

7.1 Our Rights

We reserve the right to:

• Monitor use of our website and services for compliance with this AUP
• Investigate any suspected violations
• Remove or refuse to display any content that violates this policy
• Suspend or terminate access to our services for violations
• Report illegal activities to appropriate law enforcement authorities
• Disclose information to law enforcement if required by law

7.2 No Obligation to Monitor

While we reserve the right to monitor, we are under no obligation to do so and cannot guarantee detection of all violations.

 

8. Consequences of Violation

Violations of this AUP may result in:

• Immediate suspension or termination of access to our services
• Removal of content
• Legal action, including claims for damages
• Reporting to law enforcement or regulatory authorities
• Termination of contracts without refund

The severity of our response will depend on the nature and severity of the violation.

 

9. Reporting Violations

If you become aware of any violation of this AUP, please report it immediately to:

Email: info@ad-moto.com
Subject: AUP Violation Report

Please provide as much detail as possible, including:

• Description of the violation
• Date and time (if known)
• Any supporting evidence (screenshots, URLs, etc.)
• Your contact information

All reports will be treated confidentially and investigated promptly.

 

10. Third-Party Content and Links

We are not responsible for content on third-party websites linked from our site. However, if you believe a linked site violates this policy or contains inappropriate content, please notify us.

 

11. Changes to This Policy

We may update this AUP from time to time to reflect changes in our services, legal requirements, or best practices. Changes will be posted on this page with an updated “Last Updated” date. Continued use of our services following changes constitutes acceptance of the revised AUP.

 

12. Legal Framework

This policy is designed to ensure compliance with relevant UK legislation, including but not limited to:

• Computer Misuse Act 1990
• Data Protection Act 2018 and UK GDPR
• Communications Act 2003
• Malicious Communications Act 1988
• Copyright, Designs and Patents Act 1988
• Equality Act 2010
• Consumer Protection from Unfair Trading Regulations 2008

 

13. Contact Information

For questions about this Acceptable Use Policy, please contact:

Ad-MOTO Ltd
Email: info@ad-moto.com
Website: www.ad-moto.com

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