Ads That Deliver — Behind The Screens
Advertising has always been about creativity and standing out, but in today’s crowded landscape, it’s more important than ever to make a lasting impact that delivers outcomes and real-world results. At Ad|MOTO, our innovative bike advertising and mobile digital out-of-home solution brings brands directly to the streets.
We thrive in this fast-paced environment, combining bold ideas with cutting-edge technology to bring brands to life through Ad-bikes, and deliver high-impact digital advertising in ways never before possible.
As a dynamic startup, we specialise in connecting brands directly with audiences on the move, creating unforgettable mobile digital experiences that engage consumers at street level.
More than just a creative media owner, we’re your partner in pushing boundaries and delivering bike advertising that not only meet objectives, but consistently exceed expectations.
Advertising has always been about creativity and standing out, but in today’s crowded landscape, it’s more important than ever to make a lasting impact that delivers outcomes and real world results.
At Ad|Moto, we thrive in this fast-paced environment, combining bold ideas with cutting-edge technology to bring brands to life in ways never before possible.
As a dynamic startup, we specialise in connecting brands directly with audiences on the move, creating unforgettable mobile digital experiences that engage consumers at street level.
More than just a creative media owner, we’re your partner in pushing boundaries and delivering campaigns that not only meet objectives, but consistently exceed expectations.
270+ Degrees of Impact
3x Ultra Bright HD Screens
Full Motion Digital Capabilities
Smart Programmatic AI Ad-Scheduling
Radio Speaker to Standout
Continuous Live Data Updates
Real time Ad Uploads
Location Targeting
Bluetooth Impact Tracking
3x Ultra Bright HD Screens
Full Motion Capabilities
Smart Programmatic AI Ad-Scheduling
Radio Speaker to Standout
Continuous Live Data Updates
Real time Ad Uploads
Location Targeting
Bluetooth Impact Tracking
Real Time Outdoor Campaign Measurement
Our Ad-bikes move through London’s vibrant mix of business districts, retail hubs, and high-footfall zones, directing consumers to eat, drink, shop and discover, all through high-frequency mobile OOH advertising.
More Than Just a Media Owner
Grams of CO2 Saved in London:
We’re on a mission to enhance everyday life across our entire ecosystem, creating a positive impact that goes far beyond advertising. Our eco-friendly mobile OOH network isn’t just about delivering standout digital advertising, it’s about delivering real value.
Our riders save up to £4,500 a year with fully maintained, insured, and always-clean electric Ad-bikes that are charged and ready to go.
By using 100% electric bike advertising vehicles, we’re helping urban landscapes become…
cleaner, greener, quieter, and safer for all.
Two Decades. One Focus.
For twenty years, Ad|MOTO has been crafting and refining innovative, eye-catching mobile advertising solutions: from the world’s first illuminated delivery advertising box to our current programmatic, geo-located, high-definition digital out-of-home bike advertising screens. We are never satisfied with the status-quo.
Today, more than ever, Ad|MOTO is laser-focused on our mission:
Create the world’s first global mobile OOH advertising network, reduce petrol traffic, and enhance the lives of delivery riders.
Global Availability
Smart Engineering
Ad|MOTO is designed to scale seamlessly anywhere in the world where two-wheeled delivery ecosystems, dense urban populations, and demand for innovative street-level digital advertising exist. Wherever brands need to tell their story on the move, our mobile OOH Ad-bikes are ready to deliver.
Our engineers work tirelessly to ensure the Ad|MOTO platform performs reliably in any environment, from sub-zero temperatures to tropical climates. Our custom-built technology stack powers scalable bike advertising and digital out-of-home campaigns, giving clients unparalleled flexibility, control, and performance.
Proprietary Tech Stack
Our custom-built tech stack empowers us to deliver cutting-edge advertising solutions that stand out in the market, giving clients unparalleled flexibility and control, whether integrating with programmatic partners or managing multiple brands and campaigns simultaneously. With our proprietary technology, we ensure your advertising strategies are as agile and adaptable as your business needs.
Intellectual Property
At Ad|MOTO, we take pride in our global intellectual property portfolio, allowing us to maintain the highest product quality while protecting our innovations across international markets. This foundation ensures our mobile digital OOH bike advertising solutions remain market-leading, scalable, and future-proof.
Let’s Elevate Your Campaign to New Heights...
Meet the Team
Luke Berry
Business Director
Luke joins Ad-Moto with over a decade of expertise in OOH media. Highly experienced across the UK media agency landscape, Luke has a proven track record of driving strategic OOH planning, partnerships and growth. His deep industry insight and agency relationships will be invaluable as we continue to innovate and expand our presence in the outdoor advertising market.
Alissa Buckhahn
Head of Sales
With extensive experience across DOOH, mobile OOH, and ad-tech in both the US and UK, including her role at Firefly, Alissa brings deep expertise in digital advertising and programmatic media to her role as Head of Sales at Ad|MOTO. Alissa leads commercial strategy, drives revenue growth, and strengthens key agency and programmatic partnerships across the mobile digital out-of-home landscape.
Paul Vickery
Founder
Ad|MOTO’s visionary founder, Paul is dedicated to transforming urban advertising and globalising mobile digital out-of-home and bringing TV screens to eco-friendly delivery scooters. With a track record of scaling Nespresso franchises and leading startups in blockchain, VR, mobility, and digital advertising, he brings unmatched entrepreneurial expertise. Formerly CEO of Skoot Media and Skoot Logistic, Paul is driving the the next evolution of mobile OOH and outdoor advertising worldwide.
Barry Cupples
Chairman
Barry is the former Group CEO at Talon Outdoors and Global Investment CEO at Omnicom Media Group, where he oversaw multi-billion-dollar media portfolios and led digital OOH innovation across APAC and Europe. His experience in media leadership, investment strategy and digital out-of-home advertising provides invaluable guidance to Ad|MOTO’s growth and positioning.
Alex Oliver-Bolt
CEO
A C-Suite entrepreneurial leader focused on sustainable business growth utilising data, technology and building high performing teams. Alex brings a strong track record in start up environments with AnyVan (150% CAGR in 3 years) and Gorillas (fastest EU business to unicorn status < 1 year). Now focused on leading Ad|MOTO’s international expansion across multiple territories, scaling mobile OOH and sustainable urban advertising solutions.
Paul Baber
CPO
Redefining outdoor advertising through innovation, sustainability, and mobility. Paul Baber is the Co-Founder and CPO of Ad-MOTO. With a background in mechanical engineering from Brunel University and over a decade in marketing, Paul blends strategy and design to create smarter, greener, and more effective digital outdoor advertising solutions.
Henry Massey
CTO
Henry is a senior technology leader and CEO/CTO with deep expertise in ad-tech, IoT, and scalable platforms, including solutions used by 30+ airports worldwide. He now leads the development of a global mobile DOOH platform.
Rob Atkinson
Advisor
Rob is an experienced C-suite business leader with a strong record in digital transformation, thought leadership, and performance strategy. He has led major media organisations including Adshel, Australian Radio Network, and Clear Channel Outdoor across parts of the southern hemisphere and the UK, bringing world-class expertise in digital out-of-home advertising to Ad|MOTO’s leadership team.
Tom Stevenson
Head of Ad Ops
With over 15 years of commercial and operational experience, including roles at Bolt, Tom has built high-performing teams and driven growth across EMEA. As Commercial Director at Ad|MOTO, he oversees Ad Operations, hubs and sales teams, leading the go-to-market strategy and ensuring every campaign delivers impact.
Josh Oberman
Sales Manager
Josh drives new client relationships and campaign activations across Ad|MOTO’s digital screens, specialising in out of home advertising. He identified opportunities, builds strategic partnerships, and transforms prospects into successful long-term clients. Having collaborated with major agencies and global brands including AB InBev, Josh brings valuable industry insight and a deep understanding of both agency dynamics and brand objectives.
Guss Houston
Business Development Director
Guss brings a strong track record in commercial growth, strategic partnerships, and new business acquisition within the Out of Home (OOH) media industry. Having begun his career at JCDecaux Australia, Guss built long-term partnerships with brands and agencies. At AdMOTO, he is responsible for expanding agency relationships, driving commercial growth, and delivering strategic media solutions that create lasting value for clients across the UK market.
Sophie Elsey
Special Projects
Sophie is currently supporting sales and agency relationship development. Her work focuses on building connections, exploring new business opportunities, and contributing to the company’s continued growth in the digital OOH sector.
