Client Objective:

Moco Museum wanted to drive launch awareness and bring the brand to life on the streets of London. The objective was to use interactive out of home to drive awareness and footfall by engaging both locals and tourists in busy, high-footfall environments.

The challenge was to move beyond passive exposure and create meaningful, human-led interactions that transformed awareness into genuine interest and encouraged immediate action.

Execution

To deliver a truly interactive OOH experience, Ad|MOTO deployed a dual-strategy activation combining London broadcast with the Ad|MOTO promotional team. High Street Media placements ensured strong visibility across key tourist routes and commuter locations, supporting launch awareness at scale.

Alongside this, the Ad|MOTO promo team engaged audiences directly through face-to-face interactions, distributing branded flyers and merchandise while communicating the museum’s unique value proposition. Passers-by were introduced to the museum’s iconic collection, including works by Warhol and Banksy, turning static out of home exposure into a live brand experience.

This combination of scale, mobility, and interaction ensured the Moco message was not only seen, but actively experienced.

Outcome

The interactive out of home campaign delivered immediate and measurable impact.

• 3,000 flyers distributed over four hours
• Increased footfall driven by launch-focused audience engagement
• High levels of curiosity and conversation sparked through face-to-face interaction
• Strong engagement from both tourists and Londoners in high-footfall areas
  
  

By combining interactive out of home with human-led brand engagement, Ad|MOTO helped Moco Museum transform street-level awareness into real-world action, driving visits and bringing the museum experience to life beyond its walls.