Privacy Policy
Ad-MOTO Privacy Policy
1. Introduction
Welcome to Ad-MOTO. We are committed to protecting the privacy and security of all personal data in our care, including that of our clients, partners, riders, and website users. This privacy policy explains how we collect, use, and protect your personal data, and outlines your rights under UK data protection law.
2. Nature of Business
Ad-MOTO specialises in video advertising services delivered via electric motorcycles. We also manage rider assignments and operate and maintain a fleet of advertising-enabled motorcycles across the UK.
3. Types of Data We Collect
We may collect and process the following categories of personal data:
Contact information (name, email, phone number)
Business details for clients (company name, job title)
Rider details (name, date of birth, driving licence number, proof of eligibility to ride, emergency contacts)
System usage and analytics data (from our website and internal tools)
Location and operational data (e.g. ride logs, campaign engagement)
Any other information you voluntarily provide
4. Purpose and Legal Basis for Processing
We process personal data for the following purposes, using the legal bases described:
| Purpose | Legal Basis |
|---|---|
| Managing client relationships and service delivery | Legitimate Interests |
| Marketing and communications | Consent (where required) or Legitimate Interests |
| Verifying rider identity and legal eligibility | Legitimate Interests; Legal Obligation |
| Insurance administration | Legitimate Interests |
| Operational assignment of riders and vehicle use | Contract; Legitimate Interests |
| Security, safety, and incident reporting | Legitimate Interests; Legal Obligation |
| Analytics and service improvement | Legitimate Interests |
| Responding to legal requests and audits | Legal Obligation |
We do not sell or share personal data with third parties for marketing. We may share personal data with:
Insurance providers and brokers for policy administration
Regulatory authorities if legally required
IT and security providers under contract, solely for secure hosting and processing
All third-party processors are subject to contractual obligations and data protection safeguards.
6. Data Retention
We retain personal data only for as long as necessary for the purpose it was collected. Rider data may be retained for up to 6 years after the end of the rider relationship, for insurance or legal defence purposes. Marketing contacts are deleted on request or after inactivity.
7. Data Security
We take data security seriously. All personal data is stored on ISO 27001-certified UK-based servers with robust access control, encryption, firewalls, and regular security patching.
8. Cookies and Tracking
Our website uses cookies for analytical purposes only, to understand and improve user experience. No cookies are used for behavioural tracking or advertising without consent.
9. International Data Transfers
Ad-MOTO does not transfer personal data outside of the United Kingdom. All data is stored and processed within the UK.
10. Your Rights
Under the UK GDPR, you have the following rights:
Right to access your personal data
Right to rectification of inaccurate data
Right to erasure (“right to be forgotten”)
Right to restrict or object to processing
Right to data portability
Right to withdraw consent (where consent is the lawful basis)
Right to lodge a complaint with the Information Commissioner’s Office (ICO)
11. Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on our website, but not directly communicated unless the changes are significant.
12. Contact Information
If you have any questions about this policy or wish to exercise your rights, please contact us at:
info@ad-moto.com