London, May 1, 2025 – Ad|MOTO today announces the appointment of Barry Cupples as Chair.
Driving the Next Phase of Growth
Ad|MOTO has welcomed Cupples to its team, bringing three decades of media industry expertise to the mobile advertising company. Most recently serving as Group CEO at Talon Outdoor, Cupples led the out-of-home agency’s international growth initiatives across multiple markets.
Cupples’ career includes an extensive 25-year period with Omnicom Media Group, where he held several senior positions. As Global Investment CEO, he managed a media portfolio worth $55 billion, while his role as Asia Pacific CEO saw him directing operations across 40 offices spanning 15 markets. His contributions at OMG included involvement in launching successful media brands such as OMD, PHD, and Hearts and Science.
Currently, Cupples also holds an advisory position with Amplified Intelligence, a prominent attention measurement firm, alongside his new responsibilities at Ad|MOTO.
In his new capacity, Cupples will apply his expertise in organizational transformation, media strategy, and mergers and acquisitions to support Ad|MOTO’s expansion trajectory. The company currently operates 100 advertising bikes (totaling 300 screens) throughout London, with targets to triple its fleet to 300 bikes before 2025 ends. International expansion into Middle East, North Africa, and European markets is also underway.
Speaking about his appointment, Cupples expressed enthusiasm: “Joining Ad|MOTO at this pivotal moment is incredibly exciting. Innovation in media and developing performance metrics that create tangible business results for clients have been central to my professional focus. Paul and his team have built something that represents where advertising is headed – merging mobility with digital adaptability and the precise measurement capabilities modern advertisers require.”
Paul Vickery, who founded and leads Ad|MOTO as CEO, stated: “Bringing Barry on board marks an important step forward for us. His background in media innovation and demonstrated success in scaling and transforming organizations matches our ambitions perfectly. His strategic perspective and industry connections will prove essential as we grow beyond London into new territories.”
With Cupples’ appointment, Ad|MOTO positions itself for significant scale as it expands its mobile advertising platform across new markets. His leadership arrives at a critical juncture as the company pursues aggressive growth targets and international market entry.
