Who We Are
AdMOTO is scaling the UK’s largest network of moving digital smart screens. Our electric AdBikes operate across Central London, delivering over 150 million monthly impressions measured via Bluetooth beacon technology.
Designed for a city in motion, AdMOTO combines advanced targeting capabilities with the flexibility to align messaging to real-world scenarios. Content adapts dynamically in real time using live location data, enabling precise geo-targeted delivery and contextual relevance as audiences move through their day.
Whether the objective is scale, precision, or standout engagement, this is data-driven moving OOH.
Customer First
We believe advertisers should have complete transparency across every stage of a campaign. For this reason, each campaign includes the opportunity to access a live dashboard, providing a clear and continuous view of delivery. This includes detailed data of where your ad was served, and when, all available in near real time.
This level of visibility ensures you retain full control over your investment, with precise, actionable data that supports informed decision-making and a clear understanding of campaign performance.
How We Use the Data
Our data doesn’t just sit in a report; it actively shapes how campaigns run and how advertisers understand their results.
AI-powered smart scheduling. Our platform uses artificial intelligence to automate and optimise campaign scheduling, removing the guesswork and dynamically responding to real-world conditions to ensure your budget reaches the audiences that matter.
Geo-location and real-time creative. Geo-location plays a central role in how AdMOTO delivers relevance at scale. Each AdBike is equipped to update creative in real time based on its live location. For example, the same AdBike can display one message in Hackney and a completely different one in Chelsea, ensuring that content is always aligned with the audience most likely to engage with it.
Precise geo-targeted campaigns. By overlaying custom datasets, including points of interest such as retail locations and landmarks, we can trigger ads to play only when an AdBike is within proximity to the intended target. This reduces media waste and improves overall campaign efficiency.
Weather-driven intelligence. Sunny or cloudy, raining or snowing, we have knowledge of where audiences go on certain days of the week, whatever the weather, and we use that insight to inform scheduling decisions so ads appear in the right places at the right times.
Smart rider incentives. We use audience and location data to encourage riders to be where your target audience is. Whether that’s late-night revellers around Soho at 10pm or lunchtime office workers in the City, we route our bikes to maximise relevant impressions.
Sign-up and EPOS data integration. Advertisers can upload their own sign-up or EPOS data directly into our analytics platform for deeper post-campaign reporting. It’s also accessible via API, so it integrates seamlessly with your own data sources or econometric models to measure OOH ROI on your terms.
How We Ensure Our Data Is Accurate
Every AdBike maintains continuous communication with our servers using mobile network-hopping technology. This allows our partners rapid access to their campaign data. What’s more, our solution is resilient. If we do lose network, we hold on to the data and upload it when the signal is regained. Nothing is ever lost!
We take data accuracy seriously, which is why we work with UniLed, a specialist verification partner who independently validates our data collection methods.
But we don’t stop there. We also run our own independent human tests. Using a chokepoint methodology, placing a bike on a narrow road and manually counting the number of people who pass over a set period, we cross-reference those counts against what our Adbikes have recorded. This gives us a real-world benchmark to validate our technology against human observation.
Of course, no mass data collection system is ever 100% precise. We account for this in our methodology, and our results consistently fall within a 5–10% margin of the actual number, a level of accuracy that meets and often exceeds industry standards for audience measurement.
Security and Sustainability
We understand that data carries responsibility. All AdMOTO data is held in a UK-based, highly secure ISO 27001 certified data centre. What’s more it’s one of the few major UK data centres that is carbon neutral, even offsetting their backup generators through tree planting and carbon offset schemes.
As a fully electric fleet, AdMOTO is also 100% renewable energy powered at the point of delivery, meaning our campaigns are not only data-smart, but environmentally responsible.
